CLEAR CHANNEL
Digital advertising furniture
Mission
Unibail-Rodamco launched a tender process won by Clear Channel for the installation and operation of a network of poster displays in 18 shopping centres. Taking account of the premium positioning of these centres, Unibail wanted to develop an exclusive digital display that would do justice to the mall and to the upscale image of its shopping centres among consumers.
Clear Channel entrusted the design of the digital advertising furniture to Yellow Window with the aim of creating an exclusive design reflecting the values and positioning of the Unibail-Rodamco centres.
Yellow Window supported Clear Channel from the launch of the tender process by Unibail-Rodamco and this cooperation continued until after the first in the series was created.
2012
Result
Yellow Window developed two ranges of furniture taking their inspiration from different worlds and implemented in line with the identity of each shopping centre:
• The organically inspired “Galet” line for the creation of a peaceful atmosphere has been implemented in a dozen shopping centres, including Paris La Défense, Vélizy, Lyon Part-Dieu, Rouen, Strasbourg and Nice.
• The cosmetic-inspired “Premium” line, to create a quality atmosphere, has been implemented in the Parly II shopping centre
